Are you ready to embark on a tranquil adventure and create your very own online meditation business? If finding your Zen and spreading calm vibes is your passion, then you’re in the right place! In this guide, I’ll take you on a journey to serenity and success, as we explore the steps to launch your online meditation business.
So sit back, take a deep breath, and let’s dive into the serene world of online meditation entrepreneurship.
The Growing Demand for Meditation Services: It’s All About the Chill Vibes
Meditation is all the rage these days, and the demand for meditation services is skyrocketing. People are stressed, overwhelmed, and desperately in need of some inner peace. That’s where you come in!
As a budding meditation entrepreneur, you have the opportunity to tap into this growing market and share the incredible benefits of meditation with a wide audience. Whether it’s stressed-out CEOs or overworked parents, everyone is looking for a way to find their Zen zone.
Why start a Meditation Business?
Launching an online meditation business offers a plethora of advantages. First and foremost, it provides the flexibility to reach a global audience from the comfort of your own meditation cushion.
No need to worry about physical locations or travel expenses—just log in, connect, and guide your students towards serenity. Second, taking your business online gives you a much bigger chance of scaling your business. You can accommodate 100 people instead of 10, which means that you’ll impact more lives while creating more cashflow.
How to Teach Meditation Online: Guiding Others to Inner Peace
I’ve considered starting my own online meditation business many times, but to be honest, I just wasn’t willing to put in the necessary effort in order to have success in such a competitive industry. So, I solicited the advice of one of my friends who has had massive success as a self-proclaimed meditation guru.
1. Find Your Niche
Maybe you specialize in meditation for stressed-out accountants who desperately need to balance their books and their chakras. Or perhaps you’re the go-to guru for hipsters who want to find their Zen while sipping on artisanal chai lattes.
Find your niche and rock it! If you want to make your business a success, you need to stand out from the rest. However, don’t stay here too long. You can always change your niche later.
2. Grab a cushion
You can’t be a meditation guru without a solid foundation in your own practice. So, grab your favourite cushion, light some incense, and get your “Om” on. Commit to showing up every day, while trying different styles of meditation. Find what works for you and practice it every day.
3. Get Professional Training
This is not essential (some of us are just naturally good at tapping into the peaceful world we go into when we’re meditating), but it definitely helps. Look for meditation workshops, masterclasses, or a meditation training that will refine your skills.
4. Identify Your Target Audience
Who are your people? Are you the guru for stressed-out soccer moms who desperately need to find their Zen between school drop-offs and PTA meetings? Or maybe you’re the go-to guru for teaching kids how calm TF down. Take some time to get clear on who you’re serving and then tailor your meditations around their needs and desires.
5. Create a Unique Selling Proposition (USP)
What makes you stand out from the sea of meditation teachers? Craft a compelling USP that showcases your distinctive approach to meditation. Highlight what makes your teachings special and why potential clients should choose you over other options.
6. Set Up an Online Platform
Choose a user-friendly online platform that aligns with your goals and offers the necessary features for delivering your meditation sessions. Ensure that it provides a smooth and engaging experience for your students.
This will require you to do a bit of research to see what platform suits your unique style of teaching. From personal experience, I can tell you that this step is crucial. You can be amazing at what you do, but if the client experience is not smooth-sailing, you’ll lose clients. And fast.
7. Choose Your Types of Interactions
Do you want to do group sessions or one-on-one? Do you prefer daily sessions or doing a long 2-3 day workshop? Get clear on how you want to structure your sessions and then package it in a way that both you and you clients get the most benefit.
8. Do Your Research On Royalty-Free Music
If you’re planning on recording videos of mediations and posting it on social media, you need to do careful research on the type of music you can use. If you don’t have a spending budget to pay for music, you need to use royalty-free music.
This will ensure that you don’t pay fees when you’re posting your amazing meditations on your platform for the world to see.
See it As a Business
This is crucial! Unfortunately I see many people within the spiritual community that believe serving/ helping people is mutually exclusive from making money. The fact is, you need to pay bills and feed yourself.
Perhaps you even need to take care of some people or a few furry friends. I used to go through life not being willing to ask appropriate fees for my services or keeping track of my expenses. I just believed that I’d always have money and success in my business.
Needless to say, that business failed because I had no idea how to run it in a way that it could create a steady flow of income. So, learn from my mistakes. Want some more unique tips? Read Hannah’s personal journey here to get a sense of what it really like.
Embrace That Finances are a Part of Any Business
You need to learn how to work with money. This doesn’t have to be overcomplicated. Just get in the habit of keeping track of your expenses and income.
This way you’ll know on what you’re spending money and where the majority of your income is coming from. This will allow you to focus on leveraging the area that brings the most amount of money, while reducing where you seem to be spending money mindlessly (I’m looking at that third caramel oat-milk Latte for the day…). If you want to have a successful business, you need to make friends with money.
Get Comfortable with Asking What You’re Worth
Please don’t fall in the trap of believing that you can’t charge for your services. If you keep giving out your time for free, sooner or later you’ll burn out and wonder why you don’t have any time (or money) to do fun stuff.
I’m not saying that you can’t give back to your community, but I am saying that you need to maintain balance.
Upskill Yourself on Business Concepts
This ranges from selling and packaging offers, doing market research, to creating sales systems that make you money while you sleep. I built my first business without knowing anything about business. I was successful for a little while until I realised that I had no idea how to scale my business.
I was running around like a headless chicken, doing things without the necessary research, and soon found myself exhausted. I walked away from that business feeling like a failure. BUT… after that experience I learned that upskilling is the name of the game for any business.
Today, I run multiple successful businesses because I learned from my previous mistakes. Any real and long-term success comes from putting in hard work and effort – especially in the areas that aren’t as fun.
Get Help
There’s no shame in asking for help. If you’re struggling to understand any aspect of your business, whether that’s tech, finances, selling, or finding clients – look out for people who can help you. We’re better and stronger when we put out skills together. If you want to move slow, go at it alone. If you want to move fast, get help.
In Summary
Starting an online meditation business is no easy feat. But with thorough preparation and research, you have every chance in the world to be successful! A meditation business is just like any other business – treat it as such. I see many people in the spiritual community making the mistake of thinking that they can live off good vibes alone. Unfortunately, you need to pay bills and buy food.
So, the sooner you get a grip on the practicality of starting a business, such as managing finances, keeping track of expenses, and analysing where you’re clients are coming from – the sooner your meditation business will begin to flourish.
